Expert insights on AI traffic, content monetization, and GDPR compliance for publishers.
Two changes make your traffic intelligence more trustworthy: traffic over your plan limit is still measured instead of going dark, and geography is read from the real visitor rather than the delivery edge.
Three analytics tools, three different visitor counts on the same site. We explain what each one measures, why the gap between them is structural, and which number to use for which decision.
Rule-based detection can't keep up with modern bots. Learn how ML-based behavioral scoring catches what static rules miss — and why it matters for your website.
GPTBot has grown from a minor crawler to one of the most active AI bots on the web. What this means for website owners and how to track its impact on your traffic.