14-day free trial. No credit card required. GDPR-native. Setup in under 5 minutes.
All prices in USD, excluding applicable taxes. VAT calculated at checkout.
See which AI bots crawl your site. Display your badge.
Full AI analytics + bot protection for growing EU publishers.
Teams, webhooks, and data export for serious publishers.
Enterprise-grade protection with SLA, DPA, and dedicated support.
AI companies committed $2.9 billion to content licensing in 2025. Publishers who know their crawler traffic negotiate first. HumanKey logs which AI systems visit your site, how often, and which pages they read — data you need to license your content, join pay-per-crawl programs, or prove what your work is worth. Meanwhile, certified human traffic keeps your display ad rates premium.
Each pageview on your site triggers one verification. HumanKey analyzes the visitor's behavior patterns to determine if they're human, a bot, or an AI crawler.
The Free plan is a badge plan — it lets you display the "Certified Human Traffic" badge and see a basic AI crawler report. It's not designed for production use. Start a 14-day Pro trial to evaluate HumanKey on real traffic.
Verifications stop being recorded until the next calendar month. Your badge and dashboard remain accessible. Upgrade to Pro to continue full protection.
HumanKey identifies and classifies AI crawlers by name, company, and purpose — GPTBot, ClaudeBot, Google Gemini, Applebot, and dozens more. You'll see exactly which AI systems are reading your content, how often, and what pages they target.
Yes — that's our AI Magnet feature. Beyond detecting AI traffic, HumanKey helps you choose which AI crawlers to welcome. With 60+ bots classified across 6 tiers (Major AI, Search Engine, AI Search, Data Collection, Platform, Unknown), you get smart recommendations on which to allow or block. You can audit your robots.txt, see where crawlers come from, and generate llms.txt and structured data (JSON-LD) — while blocking scrapers and bad bots.
AI Magnet classifies every detected crawler into 6 tiers and gives you smart recommendations based on your traffic patterns. Allow, monitor, or block each bot with one click. Free users can configure up to 3 bots manually. Pro users get full configuration with auto-recommendations. Business users additionally get robots.txt audit and crawler origin analytics (country + network).
Yes — Pro and Business plans include a 14-day free trial. No credit card required to start.
Enterprise Starter ($499/mo) includes 5M verifications/month, 25 sites, and 10 team seats with SLA support. Enterprise Growth ($1,499/mo) scales to 20M verifications, 75 sites, 25 team seats, and adds a dedicated support manager with custom onboarding. Both include a DPA and 365-day data retention. Enterprise Custom is a fully bespoke contract with unlimited usage, banking-grade compliance package, and dedicated engagement — contact sales for a quote.
HumanKey uses a multi-layered detection methodology that analyzes visitor behavior across several categories of signals. Each visit receives a confidence score from our proprietary scoring engine. All processing is privacy-preserving with no personal data used for classification.
HumanKey identifies coordinated bot networks using a proprietary multi-stage analysis pipeline. Our system detects patterns of coordinated activity from shared infrastructure — even when individual bots appear different. This runs entirely on our EU infrastructure with no external data transfers.
Yes. HumanKey is GDPR-native: IP addresses are hashed on ingestion (never stored raw), User-Agents are truncated, data retention is enforced per-plan, and we offer a DPA for Business/Enterprise customers. We publish our DPIA, Transfer Impact Assessment (TIA), and DORA Compliance Mapping at /legal. EU data residency is standard on all plans.
Yes — all plan changes are managed through Dashboard → Billing. Upgrades take effect immediately with proration. Downgrades take effect at the end of your current billing period. Switching from monthly to yearly applies the 20% discount immediately. Switching yearly to monthly takes effect at your next renewal.
Your data protection is our priority
All primary data is stored in the European Union. We use EU-based cloud infrastructure with encryption at rest and in transit.
No. We hash IP addresses with a daily rotating salt and truncate User-Agent strings. No cookies are placed on your visitors. No personally identifiable information is ever stored.
Yes. HumanKey is built GDPR-native from the ground up. We publish our Data Protection Impact Assessment (DPIA), Data Transfer Impact Assessment (TIA), and DORA Compliance Mapping. We offer Data Processing Agreements (DPA) for Business and Enterprise plans and comply with Articles 6, 13, 28, and 35.
Your data is automatically deleted according to your plan’s retention period (7–365 days). No lock-in, no hidden data retention.
We use industry-standard security: OWASP-compliant headers, rate limiting, encrypted tokens, Content Security Policy protection, and continuous security monitoring.
Enterprise plans include security review access, SLA guarantees, and custom DPA terms. Contact us for details.